Research from both brain science and social science reveals to us that stories are one of our most powerful tools of influence. In our work with executives, sales professionals, and people of every stripe over the years, we've determined that most people do not have the right story at the right time for the right reasons and such as such they are not as powerful and influential as they might otherwise be. Since Craig Wortmann's 'What's Your Story?' book came out in 2006, people have gotten very interested in how to create what we call a Story Matrix. So, we designed and built the Story Matrix App to ensure that you are never without the right story. You simply need to put your stories into the Story Matrix and organize them in a way that makes sense to you. That way, in every situation, on every call and in every room you are equipped with the right story to enable you to be a powerful storyteller.